SIMEON SAXE-COBURG-GOTHA PRESENTED A NEW BOOK ON LUXURY TOURISM IN BULGARIA
“Tourism is something very important for every country. In Bulgaria, the potential is great – not only because of the sun and beaches, but also because of the culture and the geographical features presented in this book.” This was stated by Simeon Saxe-Coburg-Gotha at the premiere of the book Select Boutique Experiences at the Juno Hotel in Sofia.
The book, created by publishers Kancho Stoychev and Zornitsa Stoycheva, brings together 11 luxury places in Bulgaria – hotels, restaurants, and wineries.
“The book is the most beautiful business card of Bulgarian tourism. It presents, both geographically and historically, the regions where the selected luxury places are located,” shared Zornitsa Stoycheva during the presentation.
“We brought together people with vision and the desire to offer experiences and to show Bulgaria in the best possible light. This is neither just a book nor an album – it is both,” added Kancho Stoychev.
The book features Zornitza Family Estate Relais & Chateaux, Aya Estate Vineyards, Sofia’s Juno and DOT hotels, Plovdiv’s Vizualiza hotel, Dragomir Winery, Gela Hotel, Bridges Residence, Sea Sense in Sozopol, Villa Chinka, and Boutique Hotel BlackSeaRama (a member of Small Luxury Hotels).
The project was carried out with the support of Mastercard Bulgaria.
The premiere was attended by numerous journalists, representatives of Sofia’s bohemian circles, and figures from Bulgaria’s political life.
Начало на новия сезон
10/09/2025
Autumn is coming… and with it, the new season at Jardin. We invite you to a unique, one-of-a-kind gourmet experience—a 5-course tasting dinner created exclusively for this event.
Tasting of selected wines and rakia from: Aya Estate Vineyards, Zornitza Family Estate, Arkana Rakia, Black Sea Rama
The final dinner in the garden before the start of the next season.
September 25 | 7:30 PM
Jardin, Oborishte St. 35, Sofia
Местата са ограничени. Събитието е с куверт, който включва специално създадено за вечерта дегустационно меню и е само с резервация.
Reservations: +359 877 035 035
Zornitza Family Estate Enters Michelin
12/08/2025
We are particularly proud to share that Zornitza Family Estate Relais & Châteaux has become part of the Michelin Guide, which recognizes hotels offering exceptional stays, in a manner similar to how Michelin stars honor the finest restaurants. Selected hotels represent a harmonious blend of style and service quality. The Michelin Key is awarded to places with remarkable design and architecture, as well as a team dedicated to guest comfort. These hotels are carefully chosen by Michelin experts based on a range of criteria, including their ability to reflect the local culture and the identity of their surrounding environment. While many Michelin Key hotels are luxurious, inclusion in the Michelin Guide is not determined solely by price or luxury, but rather by the quality of the overall experience and the unique character of the property.
The First Small Luxury Hotel in Bulgaria
07/07/2025
Bulgaria has joined another of the world’s most prestigious hotel collections—Small Luxury Hotels of the World. The Boutique Hotel at BlackSeaRama Golf & Villas is the first official member from our country in this unique collection of nearly 620 exceptional properties across all continents. Behind this achievement, as well as the membership of Zornitza Family Estate in Relais & Châteaux, are the teams led by Kancho Stoychev. The Boutique Hotel is a dream destination for a summer vacation. It features 20 spacious rooms and suites, a fine dining restaurant, pools, and a spa center. Guests can enjoy intimacy and personalized service, along with thoughtful design and cozy comfort.
